Richárd Kelemen Graphic designer


I wanted to create a logo which sums up the creed of wine making in one emblem. Beside the typical symbols such as the dunes, vineyards and the press house I have incorporated some personal features of Márkvárt János Jr., like his beloved car, or the famously deep rooting grape, Kadarka. The form of the grape vines is inspired from maps.

I have noticed that all of the other wineries in the region of Szekszárd typically use labels with lack of vibrant colors. Since János has a youthful, dynamic and experimental attitude and his wines are colorful in taste I decided to use saturated, well recognizable colors for each of his labels.


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